Digital or offset printing: which suits your order?

Digital printing uses no plates. The file goes straight to the press, which makes it a good fit for short runs, several versions of one design and quick samples.

Offset printing uses a plate for each colour. Setting it up costs more, but the price per unit drops as the quantity grows, and it gives very consistent colour, including exact Pantone matches.

A common approach is to start with digital while you test a design and a market, then move to offset once the quantity justifies it.

If colour accuracy is critical to your brand, check the digital proof carefully before you approve it.